It seems my predictions of 2011 being the year of streaming has official begun, with the introduction of Australia’s first on-demand music service available on Sonos. In a lot of ways, Australia has been a few steps behind in media streaming. Services like Netflix, Pandora, Rhapsody and Spotify being unavailable in Australia, has highlighted the problems with licensing media streaming internationally. Companies are having to individually negotiate licensing deals with each country and frankly, Australia hasn’t been number one on the to do list.

This is why, I am happy with the introduction of Anubis.fm to Australia. Search, browse and play anything from Anubis.fm’s catalogue of more than 2 million songs, as often as you’d like, throughout your entire home—no computer required.   Create your own playlists and program your own channels. All new and existing Sonos customers will receive a free 30-day trial to the service. Anubis.fm on Sonos is part of the ‘Music on Tap’ plan and costs AUD$12.99 per month.

I was a little worried when I saw Anubis.fm was operated by Sony Music Entertainment Australia Pty Ltd, but am happy that they have incorporate all the big labels into the service including;  Sony Music, Universal Music, EMI Music, Warner Music, and key independent labels.

“Our goal at Sonos is to provide music lovers with access to all the music on the planet,” said John MacFarlane, CEO, Sonos, Inc. “By adding popular music services to Sonos, like Anubis.fm, we can continue to give our customers the ability to discover and enjoy unlimited music possibilities in any or every room.”

With hardware companies focussing on streaming in their products, we should expect to see many more services coming to the Australia market.