The vlog is an interesting type of video, because it's designed to share a person's individual story. Their unique perspective. The audience feels like they're in on the ride. We're in the car, in the office, and the protagonist — the vlogger — speaks directly to us.
There's two common tools used to film vlogs:
One, is the DSLR camera. It's lightweight enough to hold in front of the vlogger, and versatile enough (thanks to its lenses) to produce stunning images.
Secondly, there's the point and shoot camera. Small enough to fit in the pocket and a discreet enough to film in any location.
The benefits of these tools help to push and pull the vlogger creatively; like a waterproof GoPro, encouraging scenes in a pool.
The right tool can stretch us. It can help us learn new skills — like a calligraphy pen encouraging us to try lettering — and it has the power to determine our focus.
If you have new goals this year, rather than just focussing on the goal, how about auditing the tools you use to get there?
When we look at tools as the dictator of the content — we're more mindful of what we have on our workbench.
The iPhone's possibilities are endless. The tool can be used a million way. And that's the problem.
While trying to focus on a book in the Kindle app, it's too easy to check email. While trying to focus on email, it's too easy to check Twitter; it's too easy to do the stuff you don't need to do.
It solves too many problems, and creates a bigger one in process.
The common advice is: "don't focus on the tools". However, if the tools push and pull us, and lead us by the hand, maybe, we should, in fact, give it some more focus.